Що таке готельний маркетинг і навіщо він готелю?

Готельний маркетинг — це комплексне просування готелю: таргетована реклама, SMM, управління Booking та OTA-каналами, робота з прямими бронюваннями. Він дозволяє заселяти готель до 85% і зменшувати залежність від комісій Booking до 55%.

Скільки коштує реклама готелю на Буковелі?

Бюджет реклами готелю на Буковелі залежить від сезону, розміру об'єкта та цілей. Pavliv Agency формує стратегію під ваш готель — таргетинг, SMM та управління каналами продажів з оплатою за результат.

Як збільшити прямі бронювання готелю?

Прямі бронювання зростають завдяки таргетованій рекламі в Instagram та Facebook, сильному SMM, власному сайту з бронюванням та CRM. Наші кейси показують зростання прямих бронювань на 40%.

STAYLY.AI

✦

STAYLY.AI

Stay for the Long Yield

The web app that increases your hotel revenue

Free consultation

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AI concierge for hotels

Guest scans a QR —the hotel earns.Effortlessly.

Guests order room service, SPA and activities on their own via QR code — you grow revenue without extra workload.

Revenue grows

during the stay

Happy guests

order in 30 seconds

Free staff

no calls, no paperwork

Free consultation

23:005G

STAYLY.AI

InfoMenuSPATours

Order from your room

Food, SPA, activities — no phone calls

What's happening

Jeep tour · Today 10:00

SPA · Tomorrow 12:00

Olena ordered

SPA booking confirm...

Room 204 · +€27

Max booked

Room service · 2 dishes

Room 101 · +€15

Anna ordered

Late check-out · 2 PM

Room 312 · +€10

Hotel revenue in numbers

How hotels winwith STAYLY.AI

↑ 15%

Total RevPAR

Higher total revenue per room thanks to bigger guest spend and better service.

↑ 20%

Daily spend

Guests spend 20% more when services are easy to find and order.

↑ 9%

Guest satisfaction

Average rating growth on Booking and Google.

The key question

How to increaserevenue

The answer is not raising prices. It's more revenue from every stay.

Potential

Your hotel losesrevenue every day

Guests spend money during their stay, just not at your hotel.

5 reasons for the loss

Guests don't know what the hotel offers

Services are hidden in brochures and folders

Guests avoid the front desk

External services (Uber, Glovo, ..) are more convenient

Language barrier

15–30%

Result

of in-stay revenue goes to outside platforms.

The difference

What changeswith STAYLY.AI

WITHOUT STAYLY.AI

✗Endless calls to the front desk

✗Paper orders get lost

✗Missed upsell opportunities

✗Slow staff response

✗Guests don't know what the hotel offers

✗Negative reviews on Booking

WITH STAYLY.AI

✓Guest orders from their phone

✓Real-time dashboard in Telegram

✓Every opportunity is used

✓Instant confirmation in Telegram

✓All services visible and available

✓Problem solved — guest leaves 5★

Where the money goes

Where guests spendtheir money today

Guests spend money throughout their trip, but not at your hotel.

ExpenseNow — outside the hotelFuture — in the hotel

Activities

GetYourGuide, Tripadvisor, Viator

ATV rides, jeep tours, hikes

SPA & wellness

Local spas, wellness clubs

Sauna, hot tub, hotel SPA

Food & drinks

Supermarkets, delivery, restaurants

Room service, hotel restaurant

Transfer

Uber, taxis

Hotel transfer

Tickets & tours

Social media ads

Excursions via the concierge

STAYLY.AI brings guest spending back to the hotel.

Solution

Make everything visibleand accessible

A guest in their room can order anything in 30 seconds.

Guests can

See all hotel services

Book instantly

Order at any time

Access via

QR code

Wi-Fi

Web app

SMS

~20%

Guests spend more thanks to self-service

Process

How STAYLY.AI works

No download. No training. No extra load on staff.

Guest gets access

Scans the QR code in the room. Enters name and check-out date. No app download — everything runs in the browser.

Guest browses and orders

Browses services, activities and the restaurant menu. Orders in one tap. Chooses time and details.

Hotel receives and fulfils

Staff see the order in Telegram instantly. They confirm. The guest gets a push notification.

Revenue sources

Start selling yourservices online

STAYLY.AI makes these services visible and accessible, turning them into revenue.

Upsells & packages

· Breakfast on request
· Late check-out
· Romantic package
· Welcome basket

Hotel services

· Room service
· SPA & treatments
· Resort transfers
· Tours & activities

Mountain activities

· ATVs & jeeps
· Mountain hikes
· Excursions
· Entertainers & babysitters

Local partners

· Regional tours
· Museums & attractions
· Equipment rental
· Local experiences

Guest journey

Revenue at every stage

Upselling works best when it matches how guests really spend their time at the hotel.

Before arrival

· Welcome message
· Meal plan selection
· Preferences & allergies

Arrival

· QR code in the room
· Welcome screen with info
· Push permission

During the stay

· Food, SPA, activities
· AI concierge 24/7
· Chat with staff

Departure

· Late check-out
· Review + Google Maps
· Check-out reminder

STAYLY.AI generates revenue at every stage of the stay.

Guest behavior

Why guests spendmore

With no extra effort on your side

Convenience

Easy to find and order → higher conversion

Comfort

Improves the quality of the stay

Experiences

Creates unforgettable moments

Guests don't need to be convinced.

They just need easy access.

Solution for the hotel

One product — three wins

More revenue for management, less stress for staff, a better experience for guests.

For the guest

· All services in one place
· Orders any time without calls
· QR access, no registration
· Chat with staff
· Rate plans with everything included

For staff

· Orders arrive in Telegram
· Clear order dashboard
· No missed calls
· Alerts for urgent requests
· Reply to guests right from Telegram

For the manager

· Real-time revenue
· Analytics on which services sell most
· Add services without a developer
· Control over rates and packages
· Real-time guest reviews

Artificial intelligence

AI Concierge —already built in.

Answers 24/7, recommends services, raises the check — no staff involved.

AI Assistant STAYLY.AI

What SPA treatments are available today?

Back massage (60 min · €18), aromatherapy (45 min · €15), hammam (90 min · €27). Shall we book?

I'd like a massage at 3 PM

Booked! Massage at 3 PM, room 204. Confirmation by SMS.

Answers questions 24/7

About the menu, Wi-Fi, opening hours, parking — instantly.

Recommends personally

Looks at the guest's rate plan and suggests the right services.

Books and orders

"I want a spa at 4 PM" — the AI checks and confirms.

Proactive reminders

Breakfast, late check-out, discounts — at just the right moment.

Revenue example

A 20-room hotel earns+€1,100–3,300/month

Scenario20 rooms70% occupancy2 nights

Minimal

€550

per month

Guests ordering

10%

Average check

€7

RealisticMost common

€1,400

per month

Guests ordering

15%

Average check

€12

Optimistic

€3,300

per month

Guests ordering

25%

Average check

€23

Even a basic setup brings €220–650+ per month.

Pricing

Simple. Clear.No hidden fees.

STARTER

$50

/month

For small hotels and B&Bs

· up to 20 rooms
· QR authorization
· Room Service
· Telegram notifications
· Basic dashboard

Choose plan

See how it worksin your hotel

Get in touch and we'll show you:

What your hotel will look like in STAYLY.AI
What guests will actually order
How much extra revenue you could earn

Book a demo

We'll show how STAYLY.AI looks with your hotel

Already live in mountain hotels